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“The Brand Who Cried Wolf”
If you’re in the business of selling something—anything!—you need this book. The Brand Who Cried Wolf is the ultimate handbook for companies and individuals who want to establish and sustain their most powerful, successful brands. It presents a blueprint for turning typical customers into raving evangelists for life.
If you’re looking for insider secrets or fancy tricks guaranteed to lure customers, you won’t find them in here. Instead, The Brand Who Cried Wolf explains that great branding doesn’t come from gimmicks or even from good advertising. Great branding begins and ends with exceptional, innovative customer service. Great companies are those that not only deliver on their promises to customers, but also transcend those promises to create one-of-a-kind emotional experiences.
Powerful branding doesn’t come from creative advertising, or from a logo, color scheme, or theme song. It comes from doing for your customer what you say you’re going to do. Brands that don’t deliver on their promises lose customers, but brands that consistently exceed what they promise earn customers for life and generate waves of new customers from positive word-of-mouth. The art of branding really is that simple.
Learn how to make the Ultimate Promise and Keep It! Sold in five countries and hailed by many leaders in business as a must have read, you can own yours now!
When purchasing from this website, upon request, your book(s) will be personalized and signed by Scott Deming.
Reviews
“Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!”
—Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series
“Deming’s approach to branding is not about gimmicks. It’s about relationships-the real formula for building and sustaining your brand and your business.”
—Rieva Lesonsky, Editorial Director, Entrepreneur magazine
“It doesn’t matter what you sell. We’re all selling service. Deming’s book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!”
—John Valletta, President, Super 8 Motels
“Deming’s revelations on creating an emotionally engaging experience between you and your customer are without equal!”
—Joel Bauer, bestselling coauthor of How to Persuade People Who Don’t Want to Be Persuaded
Part inspiration, part affirmation, Deming hits the mark with his simple, honest exploration of the DNA of great brands. He doesn’t accomplish this with an earth shattering, groundbreaking, revolutionary, quick fix branding approach. He does it with a poignant review of what good business and effective branding is all about. He delivers it with entertaining observations of the fundamentals that all great businesses and brands are built on.
The revelation that brands are not just icons, logos or slick advertising but are rooted in every customer experience and the emotions attached to each experience is both accurate and refreshing. Basically, brands are real or they die. Simple enough. Some advertising professionals may view these pages as sacrilege. They shouldn’t. As a marketing professional that’s spent a career explaining effective branding to clients, this book is a blessing.
Read the book. Listen to Deming. Start with perfecting even the smallest of customer experiences and work back from there. Success is sure to follow.
– SJC
This book reads more like a fast paced, New York Times best selling story, rather than a business book. Don’t get me wrong, this is definitely a business book. In fact, probably one of the best business books I’ve read in many years. But it doesn’t read like one. It’s fun, full of incredible ideas and processes, inspirational and incredibly transformational. When reading this book, I felt like I was having a conversation with the author. That’s how he writes. As if he’s standing there having a one on one discussion with you. Because of Mr. Deming’s ideas and unique processes, I have already changed the way I approach situations and relationships, both personally and professionally.
My favorite chapter is chapter eight. This is where he teaches the reader how to truly understand their own brand. No faking, no veneer as he puts it. No pushing hot buttons to make a sale. Just understanding who you are and then creating sincere and unique interactions with those around you. This in turn will get people to trust you forever and become your evangelists. I also love his take on the ripple effect. As he writes “Your actions generate far reaching ripples.” He tells about the real effects of our actions, both positive and negative, then he gets into a true story about Sears that is both eye opening and absolutely hilarious!
This book is going in every office in our organization. It’s a fast read and one you’ll want to read over and over again. I highly recommend this book to anyone with the sincere desire to improve their personal and professional image. Or as Mr. Deming puts it- your Brand.
– Jack Tally