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“The Brand Who Cried Wolf” Audio Book
Now, you can listen to the book that has changed the paradigm in the brand building process on this incredible six CD audio book ofThe Brand Who Cried Wolf! Branding is one of the most misunderstood concepts and topics in all of business. Scott Deming spent twenty years as owner of a national advertising and marketing firm. He learned first-hand that awareness alone cannot build a powerful, emotional brand. Learn how to make the Ultimate Promise and Keep It!
The Brand Who Cied Wolf is currently being sold in five countries and hailed by many leaders in business as a must have read. Now it’s a must have listen!
Upon request, your audio book will be personalized and signed by Scott Deming.
Once purchased and opened, all CDs and DVDs are non-refundable, unless there is a technical issue or malfunction of the CD or DVD.
Purchase the CDs through PayPal
Reviews
“The Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand’s image and reputation. This is an easy-to-read book— veryone in your organization needs to own.”
—Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in Business
“Deming delivers an essential message to businesses and delivers in a way you won’t forget. You know the fairy tales, just adapt it to your unique brand: you!”
—Wayne Kandas, CFP and host of nationally syndicated Bloomberg Radio
“Stories sell, and that’s what helps sell the ideas in this brilliant book. If you’re in business-any business-you need this book. Get it now!”
—Robert G. Allen, bestselling coauthor of Cracking the Millionaire Code; CEO of The Enlightened Millionaire Institute
Scott Deming has written a wonderfully engaging, entertaining, and informative book on most important aspects of branding. He retells familiar children’s stories or fables (hence the title of the book) so we can revisit their morals and then he applies those morals to building your brand and strengthening your business.
He teaches the reader about the differences between advertising, marketing, and branding and uses wonderful case studies to illustrate why every aspect of your business must come under the microscope when it comes to building a brand and consistently delivering on its promises. He stresses the importance of focusing your brand on building relationships for the long-term rather than just merely driving transactions. He’ll show you why you must not only talk the talk but also why you absolutely must also walk the walk through a highly principled approach to ethical business practices.
This book is a must for your business management bookshelf.
– The Marketing Guy Who Drives Sales – author of the e-book, “How to Build and Manage Your Brand (in sickness and in health)”