Learning to Lead: Great Leaders Question Everything
One of the most overlooked quality traits in leadership is the ability to question everything. As professionals, many of us have the tendency to become complacent when we reach plateaus, but [...]
Learning From Terrible Professional Advice
When it comes to business, everybody’s a critic. When I first began working in the advertising world over thirty years ago, I heard all sorts of advice – some good, some bad – [...]
Building Brand Loyalty Through Social Media: Why Brand Presence Online Matters
In “Emotional Branding,” one of the keynote presentations my clients request most often, I draw on my experience as a brand consultant to demonstrate that, rather than only touting features and [...]
Branding 101 – Back to the Basics
Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for [...]
Customer Service Technique Mistakes You Might Be Making and How to Fix Them
Customer service is paramount to any business, and has a big impact on a customer’s desire to return for more. It is easy to make customer service mistakes without even realizing. You and [...]
Great Leaders Encourage Others to Speak Their Minds
It takes a pretty confident person to create an organization where ideas, input, and even counter points are free-flowing amongst leaders. The more confident you are about what you believe—and [...]