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There are, essentially, two different types of fishing: One way, you cast a net into the sea, pull it in, and sift through the contents for what you want. Or, you can understand the habit, [...]

One of the most overlooked quality traits in leadership is the ability to question everything. As professionals, many of us have the tendency to become complacent when we reach plateaus, but [...]

When it comes to business, everybody’s a critic. When I first began working in the advertising world over thirty years ago, I heard all sorts of advice – some good, some bad – [...]

In “Emotional Branding,” one of the keynote presentations my clients request most often, I draw on my experience as a brand consultant to demonstrate that, rather than only touting features and [...]

Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for [...]

Customer service is paramount to any business, and has a big impact on a customer’s desire to return for more. It is easy to make customer service mistakes without even realizing. You and [...]

It takes a pretty confident person to create an organization where ideas, input, and even counter points are free-flowing amongst leaders. The more confident you are about what you believe—and [...]

Recent surveys indicate almost half of all employees who have left their job within a year of starting did so due to lack of training. Every business needs well-trained employees. The best way to [...]

Yesterday, I was in a meeting with a consulting client. As a brand consultant, we were planning an upcoming event for their customers. The marketing director began the discussion with a question. [...]

What exactly does “innovate” mean? And, how do we go about innovating? What’s the formula? Many books and articles are devoted to innovation. There are people throughout history who seem to have [...]