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My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through [...]

I recently presented a half-day workshop for leadership and top sales people from Blue Cross Blue Shield. I was asked the same question I get asked quite often. “Why did you get out of [...]

My first book, which was published by Wiley Press in 2007, has made a sudden resurgence. On top of business consulting, I’ve been requested several times over the past few months to do a [...]

Part of the formula for a vibrant and sustainable culture is hiring inspired and talented people. But, it’s not enough for you to bring people on board who share your values and your [...]

“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after [...]

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I received this wonderful email Monday from a business person in Australia. People ask me if my programs have real “takeaways.” Here’s some proof in the pudding. “Hello [...]

In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated [...]