Customer service is paramount to any business, and has a big impact on a customer’s desire to return for more. It is easy to make customer service mistakes without even realizing. You and [...]
It takes a pretty confident person to create an organization where ideas, input, and even counter points are free-flowing amongst leaders. The more confident you are about what you believe—and [...]
Recent surveys indicate almost half of all employees who have left their job within a year of starting did so due to lack of training. Every business needs well-trained employees. The best way to [...]
Yesterday, I was in a meeting with a consulting client. As a brand consultant, we were planning an upcoming event for their customers. The marketing director began the discussion with a question. [...]
What exactly does “innovate” mean? And, how do we go about innovating? What’s the formula? Many books and articles are devoted to innovation. There are people throughout history who seem to have [...]
My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through [...]
I recently presented a half-day workshop for leadership and top sales people from Blue Cross Blue Shield. I was asked the same question I get asked quite often. “Why did you get out of [...]
“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after [...]
