Yesterday, I was in a meeting with a consulting client. As a brand consultant, we were planning an upcoming event for their customers. The marketing director began the discussion with a question. [...]
What exactly does “innovate” mean? And, how do we go about innovating? What’s the formula? Many books and articles are devoted to innovation. There are people throughout history who seem to have [...]
My most requested keynote presentation is Emotional Branding. During this program, I discuss the importance of using emotion to communicate and connect with those around us. I prove, through [...]
I recently presented a half-day workshop for leadership and top sales people from Blue Cross Blue Shield. I was asked the same question I get asked quite often. “Why did you get out of [...]
Part of the formula for a vibrant and sustainable culture is hiring inspired and talented people. But, it’s not enough for you to bring people on board who share your values and your [...]
“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after [...]
In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated [...]
One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual [...]
The Business Review Europe has used content from my book Powered by Purpose to demonstrate how to build a flourishing culture through effective leadership. Great coverage from a highly regarded [...]
