Building Brand Loyalty Through Social Media: Why Brand Presence Online Matters
In “Emotional Branding,” one of the keynote presentations my clients request most often, I draw on my experience as a brand consultant to demonstrate that, rather than only touting features and [...]
Branding 101 – Back to the Basics
Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for [...]