The Innovation Formula
What exactly does “innovate” mean? And, how do we go about innovating? What’s the formula? Many books and articles are devoted to innovation. There are people throughout history who seem to have [...]
Do Emotions Guide Our Decisions? You Needn’t Look Any Further Than Donald Trump
“Do we lead with product, price, features, and benefits, or do we lead with purpose, values, and solutions?” Although this seems like an emotional branding dilemma, it shouldn’t be. Study after [...]