Branding 101 – Back to the Basics
Professionals and laypersons alike often don’t properly distinguish between advertising, marketing, and branding in the way that a brand consultant does. They think they are synonymous terms for [...]
A Sign of Great Leadership
In order to be a great leader, you’ve got to be comfortable with the fact that you don’t always have to be the smartest person in the room. In fact, it’s better if you surround yourself with [...]